Alix Earle Is Using Her Influence Right & More Should Follow
We’re living in a time where people have millions of eyes on influencer every day, and most of what gets shared is mindless. But sometimes, someone flips the script and reminds us what real impact looks like.
Alix Earle is one of the most recognizable faces on the internet. She’s 24, known for her “Get Ready With Me” videos, going out, partying - she’s become the blueprint for a certain kind of influencer. But recently, she did something that’s way more important than any brand deal or viral TikTok.
She started saving dogs.
A few months ago, Alix fostered a dog, Asia. No camera crew, no sponsor, just her and a rescue pup who needed help. She shared the journey with her followers, showing the dog’s personality, daily life, and how badly Asia needed a forever home. And because of that, someone stepped up and adopted her.
That wasn’t a one-off moment. A few days ago, she did it again, this time with a 7-year-old dog that was on the brink of being euthanized, his name is True (see picture of True at the top of the article). True wasn’t doing well in the shelter. And instead of ignoring it, Alix showed up. She brought him home, is fostering him, and is now using her platform to find him a family. No drama. No pity post. Just real action.
Let’s look at the reality behind the content:
Around 3.1 million dogs enter shelters in the U.S. every year.
About 390,000 of them are euthanized, many of them healthy, just older or overlooked.
Dogs over 5 years old? Their chances of adoption drop fast. Most people pass them up for puppies.
Meanwhile, the average influencer posts dozens of times a week with insane reach and visibility.
That kind of influence could literally save lives. Alix proved it. And the crazy part? It’s not even hard. One video. One story. One dog. That’s all it took to completely change an animal’s future.
This isn’t about going viral or getting likes. It’s about showing that being a “content creator” doesn’t mean you have to stay surface-level. You can still post makeup tutorials and use your feed to save a life. They’re not mutually exclusive.
Alix didn’t have to do this. She could’ve kept posting hauls and GRWMs and no one would’ve said a word. But she did it anyway. That’s the kind of influence that actually matters.
So here’s the bigger picture: If even a few more influencers decided to foster or feature a dog once a month, shelters would look different. Euthanasia numbers would drop. Awareness would rise. Animals who have no voice, no reach, and no time left, would get a chance.
You don’t need to be a hero. You just need to care enough to post.
Alix didn’t have to do this. But she did. Quietly. Consistently. Authentically. And it’s working.
If even a handful of influencers followed her lead, shelters across the country would be emptier. And lives, both human and animal, would be better.
If you’re interested in adopting the dog Alix is currently fostering, reach out directly to asdfoster@MiamiDade.com. True still needs a home.